Insights and Research
Explore with us, as we develop new approaches, products and models to solve problems with AI
Read, download, share and discuss our thought leadership work, publications and white papers on topics that are top of mind for digital leaders and businesses globally.
Making Sense of AI: A Product Leaders' Guide to Recognising Opportunity
Product teams face renewed pressure to turn breakthrough technology into meaningful value, but as businesses raise the stakes, many leaders are still figuring out where AI sits in their roadmaps.
We developed this report to help product leaders recognise where AI can create sustainable value, where it poses risk, and how to iterate it into a customer-led roadmap that’s grounded in organisational reality.


AI-Driven Innovation: A New Era for Risk Leadership in Retail Banking
AI and automation are transforming core banking processes at pace. Leaders face pressure to innovate in an increasingly complex regulatory environment, where novel risks are proving difficult to navigate.
We tested our thinking with risk officers, AI specialists, product leaders, CEOs, board members, and colleagues from some of the leading traditional and neo banks to build this whitepaper.
Design x AI report
The world is in a constant state of flux, and today we see three big shifts, or forces, that will contribute to the next ‘tipping point’: Artificial Intelligence, sustainability, and decentralisation of the internet (web3).
The report aims to be as practical and actionable as possible, and in doing so, potentially helpful to you in your current context and role.

New Blogs, Fresh Perspectives
Updates and insight across tech, design, and business. Written by Sorai consultants and collaborators, drawing on real work, real challenges, and first-hand stories from the market.
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