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We created Sorai to challenge the status quo.

There are new ways to create solutions, solve challenges and deliver value for organisations given major shifts in design, innovation and technology - we focus rigorously on this.

Sorai was founded to help Product, Design & Business leaders create products, services and strategies, avoid costly mistakes, gain internal funding and leadership clout.
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Strategy
From portfolio strategy to building new ventures and developing actionable roadmaps and business cases.
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Product Delivery
Building and delivering solutions to market with lean innovation and a team of engineers, data scientists, designers and product managers.
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Training
Up-skilling your team on the latest thinking, skills and tools on Design, AI, Innovation and digital Sustainability
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Talent & Expertise
Access to experts who have done this before and connecting with a global talent pool of over 3000+
We do differently. With our core expert AI team, we bring necessary expertise beyond the technology, to realise value.
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OUR EXPERTISE

With over 25 years of experience in Digital innovation, design and venture building, we’ve served clients across industries.

OUR FOUNDING TEAM

Sorai is set up by founders who’ve built their own product ventures and worked at the world’s most successful consultancies & enterprises.
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NIHARIKA HARIHARAN

Digital Ventures

​Leads Product strategy and digital ventures for clients globally.​

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DAVID YOUNG

Partnerships + Talent

Leads all growth opportunities, partnerships and operations across sectors.

  • LinkedIn
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ANISH JOSHI

Innovation + Design + Strategy

 

Leads all digital and design capability builds along with portfolio & innovation strategy.

  • LinkedIn
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BEN ADAMS

Growth + Advisory​

 

Partner to high-growth digital, financial and retail businesses.​

  • LinkedIn
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ASHLEY LAWRENCE

Partnerships

Group Partner and DACH region principal.

  • LinkedIn
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Let’s talk

Get in touch to talk about how together we can shape ideas, transform, build and imagine new futures.

How Can We Support You

Address

United Kingdom  |  Switzerland  |  Middle East

Email
hello@soraiglobal.com

Phone 

+ 44 (0)20 8051 9609

A member of Trinnovo Group
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©2025 Sorai. All rights reserved

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